You have likely heard the phrase that content is king, but you might not have understood what, exactly, that means. Content is created by both graphic designers and copywriters, and while it is easy to understand what a graphic designer does, some might not be completely sure about what a copywriter does (no, we cannot help with any copyright issues or protect your inventions from theft).Â
If you are working with a digital marketing agency you have likely worked with a copywriter or two. They are an important part of the digital marketing team and help with improving the SEO (search engine optimisation) efforts. But it is not easy to understand the role of a copywriter if you are not familiar with content marketing or with search engine marketing tactics. Below we take a look at what a copywriter does and why they are so important for your business.Â
So, What Is Copywriting?
One of the easiest ways to explain copywriting is to think about the emails and newsletters that you receive – a copywriter wrote those. Copywriters also write other digital marketing material, such as websites, catalogues, brochures, social media posts, and more.Â
In simple terms, copywriting is the process of writing promotional and advertising materials in order to build brand awareness, sell a product, and more. It essentially encourages readers to take action. Now, copywriting should never be confused with copyright. Copyright means that an individual or company has the official ownership and legal right to reproduce, distribute, or sell someone’s work. It is essentially the protection of this material and the prevention of any illegal use f this material.Â
Copywriters do not always need to study specific subjects at school or university, but because the skill is in such high demand today, there are courses and schools popping up that specifically teach certified copywriting courses. However, a copywriter does need to have a way with words, especially if their copy is meant to persuade consumers to make a purchase.Â
Why Is It Important For Your Business?
Not convinced that a few words on a screen will help to sell your product or boost awareness of your brand? Think about it like this: your website has been built, the graphics are great and you even have a customised animation on your home page…but nobody knows what it is, exactly, that you do.Â
Without any copy (this is what the content that copywriters create are called) on your website, your audience will be very confused as to what you are offering them both as a business and as a brand. Copywriters can create a voice for your brand as well as help to improve your SEO marketing strategy immensely. Below are just some of the reasons why any business needs copywriting.Â
Build Better Brand Understanding
In order to draw in a wider and more interested audience, your brand needs to be understood by consumers. A well-written mission statement and vision can help with this, and having a website with relevant content will help to encourage consumers to become repeat customers.Â
People want to learn more about and understand the brands that they are interacting with, which is where good copy comes into play. A copywriter is able to adapt their voice to suit any industry or brand they are working on, allowing them to create on-brand copy that can help an audience to fully appreciate a brand or business. Simply using images will not get your message or voice across to consumers.Â
Soup Up That SEO
One of the major benefits of copywriting for your business is that it can help to improve your SEO effectively and efficiently. Why? Well, it is no secret that good old Google loves high-quality, original content when it comes to ranking websites and blogs. Whenever someone searches for information, search engines will show the most relevant content as the results.Â
Copywriters use research and keywords to create this relevant content, whether it is a blog, a whitepaper, an ebook, or the copy on your actual website. The keywords tell search engines what the copy is about, helping them to index it and show it to users who are searching for these terms. SEO ranking factors also include relevant and informative content, which can be created with the help of an experienced copywriter.Â
Create Your Core Messaging
As a business owner, you likely have a good idea about what you want your branding and messaging to say, but no idea how to say it. In comes the copywriter to save the day! These wonderous wordsmiths are able to create the core messaging for your brand, helping to clarify to yourself and to your audience what your core message is.Â
The purpose, vision, mission, and values of your business are all part of your core message, and it is important that your staff and your consumers understand them. Each of these elements plays a vital role in creating the message behind your brand, and in today’s digital marketing world, brand purpose is as important as what goods you are selling or what services you are offering.Â
If you would like professionally written copy for your website or other digital marketing campaigns, contact NetMechanic today to find out what our word-wizard can put together for you.
