Video content has grown steadily in popularity over the years, with more and more social media networks allowing users to upload their own video content to share with friends, family, and followers alike. In the wake of virtual and augmented reality, the popularity of video marketing will continue to rise, with more brand embracing it as an integral part of their content marketing strategy.
Your content strategy should include video marketing in order to stay relevant and engage with your audience. Social media applications allow all users to become content creators, and much of this content is video-based, which means that brands need to be creative when it comes to their own content. Not sure if video marketing is right for you? Below are just some of the reasons why you should be using it in 2020.
Improve Your SEO Rankings
If you have worked with a digital marketing agency, then you will know that search engine optimisation (SEO) for content is vital for any online rankings. Video marketing in 2020 is said to help improve your SEO rankings because adding a video to your website can help to increase the chances of it appearing on the first page of a search engine by 53 times.
Including videos as part of your content will also increase your click-through-rates, helping to drive more traffic to your website and improving your online visibility. SEO rankings take the amount of traffic a website receives into account, which video marketing can improve significantly. Be sure to always add alt-text and keyword-rich descriptions to your video to help this SEO ranking to improve.
Appeal To Mobile Users
It is a known fact that more and more people are using their mobile phones to watch video content. In fact, up to 78 percent of mobile data usage is said to be spent on watching video content, whether it is live or not. This is a significant number that your brand could be missing out on if you are not creating and sharing video content.
Video marketing can help your business or brand to appeal to mobile users, especially as the number of people who use smartphones is increasing every year. Your video marketing strategy can help you to form a more personal connection with mobile viewers, as you are providing them with quality content on their chosen device. Be sure this content is optimised for mobile devices and will not load too slowly for people to view it easily.
Increase Audience Engagement
One of the main reasons why you should be using video marketing in 2020 is that it helps to increase audience engagement significantly. Your audience is more likely to share, comment, like, and engage with video content. For example, Instagram Stories are extremely popular with consumers, and brands who make use of this ephemeral video content have seen impressively increased audience engagement.
Engagement is key to content marketing because it helps to grow audiences and retain current customers. It also helps to encourage social sharing as well as helps to forge a connection between the audience and the brand. You will need to be sure that the content you create is related to your brand and takes the audience demographics into account.
Better Conversion Rates
In 2020, video marketing will become part of the “norm” of digital marketing, but some brands might not be sure about how well it will perform in terms of converting consumers. According to recent statistics, consumers are almost 85 percent more likely to purchase a product after seeing it in action in a video – an impressive number by any standards.
If you create a professionally-shot, well-written product explainer video, there is a higher chance that your consumers will purchase the product. This is likely because modern consumers are more visually-focused, preferring to see a product in action rather than simply reading about it. Showing and not telling is the ideal way to reach modern audiences.
Build Brand Trust
When consumers trust your brand, their engagement levels increase and they are more inclined to use your products and services. The goal fo content marketing is to build trust in consumers, and video marketing helps to achieve this goal. Rather than simply selling your brand to consumers, video marketing provides them with educational and entertaining content.
Effective video marketing presents your products in a more conversational manner, which can create a sense of the brand having a personal approach to their audience. Building brand trust is vital to the success of any content marketing strategy, and incorporating video marketing will help to achieve this goal.
If you are interested in video marketing for your brand, feel free to contact NetMechanic today to find out how we can help you.