November is Movember, a month dedicated to raising awareness about men’s health issues, including prostate cancer, testicular cancer, mental health and suicide prevention. It is a worthy cause and one that should be taken seriously by anyone who has a special man or men in their lives. And supporting a cause such as this is not only noble, but can work wonders for your brand.Â
When you are working on a digital marketing strategy you should look into social causes that resonate with your brand. For example, Movember is an ideal cause for a beard oil or shaving supply company. It can also be supported by major brands who feel passionately about mental health issues, as this is one of the aspects that are supported by the people behind the idea. Below we take a look at why your brand should support a social cause.Â
It Can Improve Brand Visibility
It is important to note that supporting a social cause should always be undertaken seriously, but it can help to improve your brand visibility too. This is because it can humanise your brand and help to show your audience that you are relatable and in touch with more than just making a sale.Â
People want to buy from brands that care about issues that they themselves value, and a cause such as Movember or Breast Cancer Awareness will show your audience that your brand is aware of the major issues. If you own and run a small business, you can support a cause simply by raising awareness on social media by using hashtags in your posts, such as #movember or #mobro. These hashtags will also make your posts and thus your brand more visible online.Â
Happier Employees Means More Productivity
A social cause is usually something that your employees support and care about too, and if they know that the brand that employs them cares about this cause, they will be happier and more productive. Productive employees are able to complete more projects and are willing to work harder on client issues.Â
Social causes make happier employees because it also allows them to think about and care about something other than work, especially if your brand will be taking part in a related activity. For Movember, you could encourage your male employees to grow a moustache and allow female employees to dress up with false moustaches during the month. Hosting a fundraiser or even will also create happier and more positive employees.Â
Consumers Prefer Causes
As a business owner or brand manager, meeting the needs of the consumer is vital. And what better way to meet the needs and preferences of the consumer than to support a meaningful social cause such as Movember? Consumers will actively choose a brand that supports a cause over one that does not, which is important to keep in mind.Â
You can stand for a purpose and continue to make money; in fact, according to recent research, 76 percent of consumers approve of brands doing this. This means that you can continue with social cause marketing without feeling as though your brand is not being sincere. Consumers today invest more of their hearts, minds, and souls into their purchasing habits, which means that a brand that stands behind a cause will likely have a larger audience.Â
You Can Make Real Impact
Supporting a social cause such as Movember will not only be positive for your brand, but you can make a real impact for the cause. For example, if you organise a fundraiser and donate the money to mental health clinics for men, you will be helping the clinic to buy much-needed items that can make a real difference in the lives of the people there.Â
If you are a small brand or business, you can still make a difference. Raising awareness about a social cause can help too, as it allows people to learn more about something they may not have known about before. Making an impact is positive for your brand but you should not focus on this too much, as you could come across as being inauthentic or disingenuous.Â
Making an impact is an impressive payoff, whether or not you gain more leads or followers. This Movember, your brand can make an impact while also becoming more visible and reaching a wider audience. You will also find that your employees are happier because they are involved in something meaningful. If you would like to connect with a digital marketing agency to help make this happen, feel free to contact NetMechanic today to find out how we can help you.Â
