Glossary
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October 15, 2019
Netmechanic Team
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22 mins read

FTP details

FTP stands for File Transfer Protocol. It is a protocol that is used to transfer files from one host to another, for example, from your computer to our website hosting servers. Your FTP details include your server address (eg. ftp.yourdomain.com), username and password. You can contact your web hosting provider for these details if you do not know what they are offhand.

Hosting

A web hosting service is a type of internal hosting service which allows individuals or organisations to make their website available on the world wide web. A hosting service provider provides technologies and services that allow the website to be viewed on the internet. Websites are stored or hosted on computers that are known as servers.

Domain

A domain is an identification string or a string of words that is used to identify a website. It consists of two parts: the second-level domain and the top-level domain. The second-level domain is the identity of your website, such as your business or brand name. The top-level domain is the “.com” part of the name which identifies where your domain originates from. When you register your domain, this means that nobody else can use it for their website, ensuring that it stays unique and easily searchable.

High-Resolution Images

High-resolution images are images that have higher detail than low-resolution images. This is because there is more “information” in the image, which translates into having more pixels for image clarity. This means that they will look clearer on all digital media platforms and screen resolutions. When a high-resolution image is enlarged, it will not appear pixelated or blurry, which makes it ideal for use on websites, for logos, and fr any printing that you might need done.

Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of website traffic by improving its visibility to the users of search engines. This is done by gaining traffic from free or organic search results using methods such as writing content using keywords related to your industry, linking to and from authoritative websites, improving your website speed and structure as well as correctly indexing your website. User experience is also an important part of SEO.

Fold

Above-the-fold or below-the-fold refers to the section of the webpage that is visible without scrolling. The fold varies depending on the resolution settings of the user’s monitor settings, as well as their device type, and any headers or footers from search engines. Any content above-the-fold is considered to be more valuable, especially if it is a banner advertisement. Important website information should always be placed above-the-fold, as anything below-the-fold is usually not considered to be as important bu website visitors.

Banner

The term “banner” is usually used when referring to an advertisement in the form of a bar, column, or box on a website page. It can also refer to a heading but the term “banner ad” is more common. A banner advertisement is image-based rather than text-based in order to bring in more traffic and to promote a brand to its highest possible degree. When a user clicks on a banner ad, they are taken through to a landing page or a specific page of your website. Banner ads are most useful for promoting products, services, and other important information about your business.

Hero Banner

A hero banner is a banner that is a large section at the top of a website with enticing content and images that are used t encourage users to click on it. Hero banners are bold and bright and are used to enhance a brand and bring in more traffic to a specific page on a website. It should reflect the goals of your website and it should provide a clear call to action for users. A hero banner is not usually an advertisement, as it is only used on your website and not in search engines.

DNS

DNS stands for Domain Name System. It is used to convert domain names into IP (internet protocol) addresses (for example, “www.google.com” will be converted into an IP address like “173.194.39.78”). DNS can be considered to be a “phone book” that converts these domain names into computer-readable numbers or addresses. Every device has an IP address which other devices use to find it, and the DNS eliminates the need for humans to memorise long and difficult IP addresses. 

CRM System

A CRM (customer relationship management) system is a system that uses data and analysis about the customer’s journey and interactions with a brand in order to improve relationships with consumers. In simple terms, it helps to manage customer data and information. A CRM system is often used for sales management and offers insights that are actionable and accurate. They are used to keep customer details up-to-date and manage accounts, as well as for marketing efforts such as email marketing and segmentation.

CMS

A CMS (content management system) is a system which allows users to manage, create, and modify content. It is usually able to support multiple users in a collaborative environment, but this does differ according to the platform. One of the most popular CMS platforms is WordPress, which can be customised to suit users’ needs. A CMS allows users to create, add, edit, delete, and manage content for any type of website, including blogs and business websites. This can be anything from adding and editing a blog post to uploading information about products and services. 

Server

A server is a computer, device, or program that is dedicated to managing network resources. They are often known as “dedicated servers” because they do not carry out any function other than their server tasks. A server accepts and responds to requests made by another program known as a client. Servers can be used for many tasks, such as controlling network access, sending and receiving emails, managing printing jobs, or even hosting a website. Servers are always on in order to continually perform their dedicated tasks. 

Parked Domain

A parked domain is a domain that has been purchased and has not been associated with any web services, such as an email address or web hosting. It is instead “parked” for later use often with a holding page or a landing page. When a user starts to build a website, they will register their domain name for an annual fee, and then the domain will be pointed to a website. However, if it is “parked” the domain will be used later once your website is up and running.

Email Integration

Email integration allows users to connect their email service provider to their own platforms, as well as their CRM and marketing tools. This allows users to sync data and create customised systems to empower their workforce by enabling them to email clients for inside the CRM using the most updated customer data. All incoming emails are also stored and registered, and all information from these emails (including customer information) is stored in one place for easy access. Email integration also allows people to segment their client lists and send automated and targeted content to these lists. 

API

API stands for application programming interface and can be understood as a set of defined methods of communication among various software development components. In even simpler terms, an API allows applications or components to communicate or “speak” to one another. Users can send an API a request with the information we want and APIs also allow users to alter the data on other sites too, such as sharing content to social media platforms. An API can also be used to extend the functionality of an application, such as adding information to improve user experience.

cPanel

cPanel is a web-based control panel that is provided by several hosting providers that allow website owners to manage their websites from a web-based interface. It provides users with a graphical interface from which they can control their portion of the Unix server. It helps to simplify the controlling, running, and managing of a website. It consists of a tiered structure with different levels of access. This means that administrators and end-users can control different aspects of the website and the user through their browser. The cPanel will usually have a package that is dedicated to CMSs.

GIF

GIF stands for Graphics Interchange Format, and there is a certain amount of controversy over how it is pronounced (gif or jif). It is an image file format that is animated by combining several other images or files into a single file. This single file is then encoded as a graphics interchange format. Unlike the JPEG format, GIFs are compressed in such a manner that the quality of the image will not be compromised. A GIF is usually used for entertainment online, but can also be used for advertisements, such as banner advertisements that are meant to catch the eye of your audience.

Title Case

Title Case is the capitalisation of the words in a headline, title, subtitle, or heading. It means that the first word, last word, and all important words in-between will be written with capital letters. It is often used for blog titles, newspaper headlines, and article titles in order to grab the attention of the readers. For digital marketing and UX (user experience) title case is preferred because of how it looks when presented to consumers. It also helps with design because the title will stand out and will look aesthetically pleasing on a page. However, it is important to think of the context of what is being written: a sentence will not use title case, as this is not grammatically correct.

Meta Description

A meat description is an important part of any website design and SEO strategy. A meta description is a snippet of code of up to 155 characters which summarises a page’s content. Search engines will show internet users the meta description in their search results pages when the searched-for term is used in the meta description. The purpose of a meta description is to encourage someone to click on your link. Meta descriptions should be 155 characters in length, should be written in the active voice, should include a call-to-action, and should always contain the focus keyword of the page it is written for.

Meta Title

The meta title of a website provides search engines and searchers with a brief description of what is on the page. It serves as an attention-grabber and a summary of what a person will be seeing when they click through to your page. They are an important SEO factor that both people and search engines will take into account when results are displayed and chosen. The title should be relevant to what is found on that page, should have focus keywords at the beginning of the title, and each page should have a unique title.

Focus Keyword

A focus keyword is an important part of any SEO efforts, especially if you are intending to improve your rank on any search engine. A focus keyword is the keyword that is the focus of an article, blog post, or website page. It is the keyword that you are attempting to rank for on search engine page results. It is used to indicate to search engines what your page, blog, or article is about. It will also help readers to better understand what the content is about. Without a focus keyword, your content will likely not rank on any search engines and will not be enticing to readers.

JPEG

A JPEG (Joint Photographic Experts Group) is a popular method of compressing an image. It supports various levels of compression, which makes it ideal for website and graphic design. While it does reduce the size of an image, it does not degrade the quality of the image. This allows JPEG files to be used widely across the Internet, on computers and even on mobile devices. Sharing these files is also quick and efficient due to their compressed size. Multiple JPEGS can be stored in a minimal storage space because they can be compressed significantly. JPEG files may also contain metadata which describes the content of the file, such as the image name, dimensions, colour space, colour profile information, as well as information such as aperture setting, shutter speed, focal length, flash on/off, and ISO number.

PNG

PNG stands for Portable Network Graphics and this file type uses lossless compression to compress images. It does not support animations and it is better used to store graphics for websites. Some operating systems store screenshots in PNG format by default due to its impressive compression. PNG files are ideal for times when parts of an image need to be transparent, such as when a logo needs to be placed over an image.

Magento Dedicated Server

A Magento dedicated server can be understood as a server that hosts only sites that are made with the e-commerce CMS (content management system) Magento. It is highly beneficial as it provides a focused service and server that is used for one Magento site and nothing else. It allows for proactive care for the server and the website. These dedicated servers are housed in secured data centres in order to ensure that there is no breach of security. Having a dedicated server will also help to maintain the function of your website should you receive a large amount of traffic at any time of the day.

Staging Environment

A staging environment is an environment that is used after the development of a website but before a website is taken live or launched. It is a nearly exact replica of a production environment for testing software. Staging environments are made in order to test codes, website builds, and updates in order to ensure quality under a production-like environment before a website is deployed. A staging environment is created using a copy of the same configurations of hardware, servers, databases, and cache as the website will use when it is live.

Live Environment

A live environment, deployment environment, or production environment is a computer system in which computer program software is deployed and executed. It is when the website or application is put into operation for their intended use by the end-users. It can be thought of as a real-time setting where programs are run and where hardware setups are installed and used for daily operation. Working in a live environment can be difficult because changes that are implemented might not be able to be tested for quality and functionality.

Java

Java is not to be confused with Javascript, as they are two different types of coding. Java is usually used for building server-side applications, or applications that end-users will likely not see or use. It is the foundation of developing Android applications making it ideal for mobile app developers. Java is designed to be highly portable and versatile, able to run across multiple platforms. It is an object-oriented programming language.

Javascript

Javascript is not related to Java. It is used for making websites interactive. It makes use of HTML and CSS and provides a method of moving items without the need to reload the page. It allows items to move on a web page without people needing to take any action and it a popular language among website designers and developers. Many websites today incorporate HTML, CSS, and Javascript to provide an immersive and interactive website for users.

Python

Python can be thought of as a “one-stop-shop” in the world of coding languages. It can be used to create web applications as well as for data analysis. It is a simple and straightforward coding language with an easy-to-understand syntax. It is perfect for use on websites that involve heavy text analysis. There are frameworks which allow Python to be easily used for website development purposes. It can be combined with Javascript to provide an interactive and smooth-running website. Applications such as Pinterest and Instagram were built using Python.

C

C is arguably one of the oldest programming languages, dating back to 1969. It was developed in Bell Labs. it is a highly versatile language and is still being taught today. C is the predecessor to Java and C# and is mostly used for small projects and low-level applications. C can be used for embedded systems such as the firmware in televisions and for computer operating systems. Many website developers will likely not use C as a language but it is important to understand where popular languages originated from.

HTML And CSS

HTML (Hypertext Markup Language) and CSS (Cascading Style Sheet). They are used to create visually-pleasing, responsive and functional websites. HTML is used to tell a browser what to do with each part of a website page. Browsers are made to understand HTML, making it an essential part of any website. CSS determines what website pages will look like. It allows developers to implement colours, fonts, layouts, border, and more. It also helps to keep your website consistent.

301 Redirect

A 301 redirect is a method of redirecting a user away from a website or web page to another website or webpage. This type of redirect is usually used for permanent redirects, such as when you own two websites but only want one. You would redirect all traffic from Website A to Website B or vice versa if you want visitors to be redirected from one to the other. It is useful for when you might be rebranding and need to send people to your new website.

302 Redirect

A 302 redirect redirects users from one page to another web page. It is a temporary redirect that should only be used in a temporary situation. It can be sued while you are fixing a website page and would like users to be directed to another page while the old one is under construction. It should only be used if you are planning on bringing the old web page back. It is also useful for testing out a new web page to gauge consumer reactions to a new design.

404 Error

A 404 error is the error message that is shown when a visitor is trying to access a website page that does not exist. It is shown to consumers to alert them to the fact that the website page that they might be trying to access cannot be found by the search engine. What this means is that your web browser is able to connect with the server, but the particular page cannot be reached. It can also happen when the incorrect URL has been inserted into the search page. If you come across a 404 error, be sure to check that the URL is correct. If it is, then there is a problem on the server’s side that needs to be addressed.

A/B Testing

A/B Testing is the process of comparing two variations of one variable in order to determine which one will perform better in order to improve your marketing efforts. This is a popular method in email marketing using variations of the subject line and the copy, as well as in Google AdWords campaigns. It helps marketers to choose which campaign to focus on in order to drive more leads or generate more website traffic. It makes use of analytical tools in order to monitor different elements such as bounce rates, clickthrough rates, and open rates for emails.

B2B (Business To Business)

In the world of digital marketing, you can either sell from your business to consumers, or from your business to other businesses. If you are selling from your business to another business, this means that you are a B2B establishment. Companies such as Google are primarily B2B establishments, meaning that they offer their services mainly to other businesses. B2B marketing is different from B2C (business to consumer marketing) in that it is more industry-focused and often more formal.

B2C (Business To Consumer)

Most businesses or retailers can be considered as B2C or business to consumer. This means that they offer their goods and services to the general public. Some of the main B2C companies include Nike, Amazon, and Apple. B2C marketing focuses on enticing the consumer and providing them with content that is relevant and valuable. B2C marketing includes methods such as Google AdWords campaigns, content marketing, video marketing, and social media marketing. B2C companies will often combine these methods in order to provide consumers with a positive user experience.

Google AdWords

Google Adwords is a Google-owned program which is used by advertisers and marketers to place advertisements on Google search results pages, including YouTube and other Google Ad Network sites. It is the primary form of PPC marketing and is popular with both B2B and B2C marketers. Google AdWords has two ad networks, namely the “search” network and the “display” network. The search network shows text advertisements which appear in search results and the display network shows image advertisements which appear on millions of websites that have partnered with Google.

Ad Extensions

When you are making use of Google Adwords, there are extra elements that you can make use of to improve your leads, website traffic, and conversions. Ad extensions are additional pieces of information which can be added to your Google AdWords ads, including reviews, your business address, pricing, app downloads, site links, as well as click-to-call. Ad extensions help advertisers to reach a wider audience and create richer, more informative ads which can take up more on-page space which can lead to better click-through-rates.

Alt-Text

Alt-Text or alternative text is an attribute which is added to an HTML code for images. It is used to provide vision-impaired website visitors with information about the contents of a picture. Alt-text is also highly useful for improving your SEO efforts, as it shows Google that your images are relevant to your content and are contextualised for consumers. All images on your website should have alt-text and this text should be descriptive of the image. You should also be sure to use keywords in the alt-text in order to improve your visibility on search engines.

Anchor Text

Anchor text can be understood as the clickable words in a hyperlink. In SEO terms, anchor text is a ranking signal for search engines because it provides context about the destination site. For example, if multiple websites are linking to one particular website using the anchor text “topsoil in Cape Town”, search engines will use this information to understand that the destination website is likely selling or focused on topsoil in Cape Town. It can also help to improve the ranking of the website that is being linked to.

Backlink

A backlink is also known as an inbound link or an incoming link. They are created when one website links to another. Backlinks are highly valuable for SEO purposes because they show search engines that your website can be trusted and has authority in the topic. Backlinks send a signal to search engines that other websites can vouch for your content. Earning a backlink is known as link building, and is done by creating relevant and valuable content and sending this to other websites in order for them to link back to yours. You can also backlink to another website in order to build a relationship with the company in order for them to reciprocate the backlink.

Banner Ad

A banner advertisement or banner ad is a popular type of digital image advertisement. It can be placed across a variety of platforms, including Google, YouTube, and even Facebook. The most popular banner ads are offered by Google and range in size from 250×250 to 970×90. The websites on which your ads are published will have the final say over which sized ad will be featured, so it is important to design multiple ads so that whatever size is chosen, your ad will look great.

Black Hat SEO

Black Hat SEO is a form of search engine optimisation that is considered to be unethical. It involves using tactics to artificially rank on search engines including creating duplicate content, building links using a “spammy” method, and generally negative SEO methods. Black Hat SEO might work for a short period of time but it will eventually be discovered by Google and will be penalised. SEO should always be undertaken in an ethical manner, as this will help to maintain your rankings for a longer period of time.

Bread Crumbs

Bread crumbs can be understood as links at the top of the web page or in a search result which better help the user to navigate the site. Onsite links will often appear near the web page’s title and will look like this: Home > Services > Specific Service. Bread crumbs can also be found in search results using certain schema markups. These help users to find related pages from the search results listings. Without these bread crumbs, users might not be able to navigate a website easily and are more likely to click away from the site.

Meme

A meme is pop culture phenomenon and is  an image, video, piece of text, or other form of content, humorous in nature, which is copied and spread by Internet users, often with slight variations. The word meme was first used by the evolutionary biologist Richard Dawkins, in 1976. Meme is derived from the Greek word “mimema” meaning something imitated. Dawkins described memes as being a form of cultural propagation, which is how people transmit social memories and cultural ideas to one another. A meme idea is similar in that it will travel from mind to mind and across cultures.